“Foods high in sugar, fat, and salt, and the cues that signal them, promote more of everything: more arousal…more thoughts of food…more urges to pursue food…more dopamine stimulated approach behavior…more consumption…more opioid-drive reward…more overeating to feel better…more delay in feeling full…more loss of control….more preoccupation with food…more habit driven behavior…and ultimately more weight gain.” (Kessler, 2009)